Free SEO audit

Free SEO audit for law firm websites

Law firms compete on practice-area keywords with high CPCs. Weak site architecture, missing Attorney schema, and no GEO signals leave money on the table in organic and AI search.

Common SEO issues on law firm sites

  • Practice area pages with duplicate content

    Many firms copy the same boilerplate across DUI, divorce, and injury pages. Google treats them as near-duplicates and ranks none well.

  • No Attorney or LegalService schema

    Legal schema helps Google connect lawyers to practice areas and locations. Most firm sites have zero JSON-LD.

  • Low AI citability for legal queries

    ChatGPT cites firms with clear expertise signals: author bios, case results, and structured FAQ content. Most score under 25/100 on GEO.

Example: typical law firm score range

42–64

/ 100 SEO (typical range)

16–36

/ 100 GEO (typical range)

Law firm sites often land in the 42–64 SEO range. Strong on trust content but weak on technical SEO and structured data for attorneys and legal services.

Editorial ranges, not measured averages. A future barometer page will publish real CMS scores.

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Free score → top gaps → fixes ready to paste

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Paste your URL (and a competitor if you want)

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Free SEO + GEO score and top 3 gaps

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Run a free audit on your law firm site

Free scan · Snapshot €29 · Pro from €39/mo